19/Dec/2006
London
Chellomedia has consolidated its multi-territory thematic channel business by transferring the Extreme Sports Channel to Zonemedia (formerly Zone Vision Networks). Zonemedia has a strong reputation for launching and delivering thematic channels and the move is seen as a natural progression for the well established channel.
It is anticipated that the move will see Zonemedia enhance the channel's international brand profile by offering cross promotional opportunities through its other channels and further drive audience market share. The transfer, which takes
operational effect immediately, will also offer day to day efficiencies.
One of the world s most recognized television brands, the Extreme Sports Channel will keep its current name and identity. The transfer will complement Zonemedia's existing portfolio of highly successful thematic channels.
The Extreme Sports Channel will continue to excite viewers with non-stop adrenalin-fuelled action, from surfing to skateboarding, snowboarding to BMX, and Moto X to mountain biking. Zonemedia s acquisitions team is committed to continued
investment in high end programming.
---
---
---
---
---
