7/Apr/2010
London
Chello Zone today announced it has hired London-based creative agency Duke & Earl to oversee the global rebrand of Extreme Sports Channel.
The new branding, which will launch on 3rd May and coincides with a raft of new programming, gives the channel a total on-air refresh, including new promo packaging and bumpers. The Extreme Sports Channel logo remains the same, but will be animated in an exciting series of 3D idents, reflecting the diverse range of sports and activities that the new programming line-up will offer.
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