13/Jun/2006
London
Chris Wronski, Chairman, Zone Vision Networks has announced today a new brand rollout of its corporate brand and channel portfolio. Having achieved significant penetration and awareness throughout Asia, Latin America, Europe, Africa and the Middle East, the company will introduce a new umbrella brand, Zonemedia, to represent its core business units and potential new media opportunities. The new name also aligns with chellomedia, Liberty Global's content division of which it is part.
New on and off-air graphics packages have been created for each channel to support the new branding initiative, including logos, channel IDs and various presentation elements and navigational tools.
Chris Wronski comments, "Our new look reflects the developments that have taken place in the business in recent years, which encompass the launch of new satellite TV channels, as well as web and WAP sites."
The introduction of Zonemedia will be rolled out at the end of June and will encompass new logos and names for the channels with Reality TV becoming Zone Reality, Club becoming Zone Club, The Horror Channel will be Zone Horror etc. *
The programming strategy, schedule and target demographics for Zonemedia will remain the same, with continued investment in programming across all channels.
As the first step of this redesign, Zonemedia commissioned internationally renowned branding and communication agency, Kemistry, to create and visually communicate the network identity. In addition, Kemistry has developed all new print and broadcast elements that will communicate and support the new brand, delivering a refreshed and modern brand look and feel.
Andrew Kidger, Senior VP On-Air, Zonemedia added, "We are delighted with our new look which will roll out throughout the world in the coming month. As well as giving us an umbrella brand under which to work across all the elements of our business, we believe the new Zonemedia branding provides a very cohesive identity for the channels. The development and modernisation of the design gives Zonemedia a stronger presence on screen and we believe this will in turn increase the visibility of the brand and create more business opportunities for the company going forward."
Graham McCallum, Head of Design and Founding Partner at Kemistry commented, "Zone Vision had a bouquet of channels each of which had a separate identity. The challenge was to create a high profile consumer-facing brand to strengthen and unify these channels while allowing each to express their own unique identity. The new design also creates a cost effective framework for future brand extensions. The Zone "marble" lies in the heart of the re-brand, an "eye like" icon that instantly dentified the channels as belonging to the Zonemedia family. On-screen a graphics package was developed which avoids duplication of effort across the platform while retaining each channel personality. Off-air the new brand identity has been incorporated throughout all marketing and business communication applications."
Additional creative and logistical off-air support for the package has been provided by Fig Jam Marketing Ltd, a London based company founded by Kevyn Rowlands, formerly of Hallmark Channel and Discovery Networks Europe
*A list of artwork for each Zone channel is available on request.
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