6/Apr/2006
London
Zone Mobile, the newly created mobile media division of Zone Vision Networks, has concluded a deal with mobile content publisher Player X.
Under the terms of the deal, Player X will distribute mobile video clips of shows from Zone Vision's Reality TV channel to operators in a number of territories including the UK, Eastern and Central Europe, Western Europe, and South-East Asia.
Zone Vision will supply a range of material to Player X for secure distribution through Player X's network of more than 70 global operators and a potential audience reach of more than one billion people.
We're delighted to be working with Player X, literally one of the major players in mobile publishing. Content from our Reality TV shows is perfect for many types of mobile usage and we are sure that mobile customers in these territories will be downloading clips as soon as they are available, said Tanya Gugenheim, Chief Business Development and New Media Officer at Zone
Mobile.
Content from many Reality TV hits will be accessible including Crash Bang, Motor Sports, Rodeo Wrecks, Freaks and Cheaters. Features available will include wallpapers, screensavers, downloadable and streamable videos and ringtones.
Following the success of our Barclays Premiership mobile video package, we re moving forward with other forms of innovative mobile video content. Reality TV's programming is ideal for the market and we re delighted to be working with Zone Vision on this exciting project, said Tony Pearce, Player X CEO.
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